Window Shopping: Cinema and the Postmodern

Friedberg, Anne

Seminal book on cinema's role in postmodernism, and one of the first books to discuss Deleuze's Cinema texts (pp. 128-9) in relation to mall culture and mobile spectatorship.

Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.

Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.

Friedberg, Anne. Window Shopping Cinema and the Postmodern. Berkeley: University of California, 1993. Print.